Matthew’s Day Off

Ingenious marketing campaign by Honda for their new CR-V!

“To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller’s Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda’s fresh twist and wonderful homage to this ’80s classic.”

So no it’s not a sequel to the movie, which is one of the rumours swirling around the Interwebs since the short version launched last week, rather this is Honda’s Superbowl commercial.

Watch it, it’s a lot of fun 🙂

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